Spam!

This was a campaign to ‘Bring Back Spam’.

Adshel posters

48 sheet billboards

My approach was to make Spam appear sexy, suggestive and slightly dirty. The idea was influenced by past campaigns for Pot Noodle and Pepperami which have used a similar concept in a different way.

This idea involved cutting out Spam letters in Cooper Black and generally making a mess with other food items. This was particularly ironic and slightly horrific for me as I’m a vegetarian, although a lot of fun to put together.